Case Study Maximize Your Visibility and Grow Your Business Online

Monterey Peninsula Chamber of Commerce

About The Organization

The Monterey Peninsula Chamber of Commerce was established in 1908. In 1949, it expanded to serve the entire area encompassing the nearby cities of Carmel, Del Rey Oaks, Marina, Pacific Grove, Sand City, Seaside and the unincorporated areas of Big Sur, Carmel Valley, Carmel Highlands and Pebble Beach.

With more than 600 members representing more than 50,000 full-time employees, MPCC continues to serve the business interests of the entire Monterey Peninsula.


Needs & Provided Solution

Monterey Peninsula Chamber of Commerce approached eLab Communications when it realized that its outdated cookie-cutter digital presence and overall digital messaging was not serving its current and future needs.

As a B2B organization, MPCC supports its member success and promote the regional economy in various ways.

Through various planning, collaboration and execution phases, eLab Communications developed a content marketing and social media strategy along a fresh online branding to the Monterey Peninsula Chamber of Commerce.

Additionally, eLab Communications put together a digital advertisement program to assist MPCC in showcasing its members while increasing its general non-dues revenue.

Our talented team utilized high-quality photos and videos to create a unique branded look and an easy to follow navigation.

When COVID-19 affected Monterey County, the City of Monterey and Monterey Peninsula Chamber of Commerce formed a PR task force. eLab Communications was again selected to manage the digital messaging for emergency resources to include video shoot interviews, consulting and more.

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