Meet The Team Responsible For Making The Magic Happen

At the heart of our agency is a team of superpower talents that thrive on seeing your brand succeed and your company grow. Our team has decades of media production, marketing and branding experiences, and are eager to become an extension of your brand. Partner with eLab Communications today to plan and execute big ideas and bespoke experiences to your clients and customers.

Will Elkadi
Founder, CEO & Producer

Where there's a Will there's a Way! With more than 25 years of experience in digital media, advertising, marketing, and public relations to entertainment, hospitality & tourism, military, and sports car industries, Will's background bring unique perspectives to how brands can thier tell thier story.

His portfolio includes high profile projects for major brands including Apple, California State University, Department of Defense, NATO, Microsoft and Pebble Beach Concours d'Elegance. As an entrepreneur, Will founded multiple businesses and ventures including Collecting Automobilia, ChamberDesk, LTS and more.

Monika Spruch
Vice President / Media Director

As a former Model of the Year, a two-time winner of the Mademoiselle Mannequin Elite Club Award, and a trained operatic soprano, Monika brings more than a decade of experience in media production, fashion shows and events marketing. 

David Marzetti
Media Consultant / Radio Host

Winner of Best TV/Radio Personality in the Monterey Herald Readers Poll, David is a 3-time winner of PGA Media Person of the Year Award. He has a long career in the radio industry, and comes from a distinguished radio background that spans over 40 years. David currently hosts two radio shows, “The Shag Bag Show” on Saturdays on 1460 AM/101 FM KION, and “Sundays with Sinatra: Live from Old Fisherman’s Wharf” on KMBY 1240 AM/95.9 FM.

David's background working with the Monterey County Convention & Visitors Bureau promoting the region, brings a wealth of experience to our destination marketing partners and platforms. He is highly regarded as “Monterey’s Emcee” and hosts many local functions and fundraisers including Festa Italia, Santa Rosalia Queen’s Coronation Ball, La Merienda, the City of Monterey’s Annual Birthday Celebration, Old Fisherman’s Wharf’s Annual Events, and the Italian Heritage Society Awards Ceremony.

Carmella
Company Mascot

Part of our International-flavored team, Carmella serves as the best entertainer and break companion to our talented media professionals and clients. As a Cavalier King Charles Spaniel, she is an amazing, loving and playful companion. Did you know The Cavalier was featured on the hot HBO series, "Sex and the City", as Charlotte York's dog?

Victor Singer
Senior Web Developer

With more than 10 years of web applications and software development, Victor leads the development cycle of our web architecture and web design projects. As a talented web guru, Victor worked on projects with the healthcare, banking, hospitality and automotive industries.

Claudia Boldin
Account Executive / Billing

As the unknown solider, Claudia plays an integral role in our company ensuring Will doesn't buy a Ferrari and verifies all invoices and subscriptions are received in a timely manner. We love her dedication and behind the scene work that we can't imagine having anyone else fulfilling this essential role. 

Kyle Brandow
Marketing Consultant

Kyle is a talented marketing guru who prides himself on helping clients build their digital and social presence.

He loves empowering our integrated teams to succeed and being a conduit between business and technology.

When he's not helping clients create next-level digital experiences, you can find him jogging, reading, writing, or investing in crypto.

Kyle's background working with Whole Foods Market and California State University brings a wealth of experience to our hospitality and educational partners.

Let's Tell Your Story and Make a Great Video!

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