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Why You Need a Mobile Friendly & Responsive Website

Why You Need a Mobile Friendly & Responsive Website
October 25, 2016

Smartphone penetration in the US is now over 50% and of all internet users as many as 25% of them only go online via their mobile phones. So why does your website need to be mobile-friendly? Let’s look at this statistic; 74% of mobile users will leave a website if it does not load quickly, or if it is not optimized for mobile view. A website that is mobile optimized or responsive will load better and more importantly faster on any device.  Most consumers expect a website to load in 5 seconds or less and 40% will leave a site if it takes longer than that. Generally speaking a 1 second delay in page response can result in a 7% reduction in conversions.

Consumers are becoming more sophisticated about their web search and browsing patterns, they are now frequently utilizing mobile devices to find information about businesses. The result of this shift in search behavior is that 61% of these users will leave your website if it is not optimized for mobile viewing.

So, whether you are in the process of redesigning an outdated website or starting a new business, your mobile strategy should be treated with equal importance as your traditional web page. To stay ahead of future technology changes, instead of designing a separate mobile website or an app, business owners should consider developing one website built on responsive technologies. Responsive websites are coded to be adaptable to any screen size, from mobile phones to tablets to desktops. This improves the consumers user experience and will help increase customer retention and conversions. Additionally responsive websites use the same content for all devices, which makes it easy for website administrators to manage website information.

Are you ready to learn more about mobile-friendly websites? Contact eLab Communications today at (831) 375-7600 or visit us online at www.elabcommunications.com



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