How to Choose a Web Designer
December 20, 2016 457
In today’s economy very few people will argue against the need to have an online presence to survive and grow a business. To do that a business needs a website, and not just any website; it should be engaging, informative, usable and mobile-friendly. Creating that website means finding a web designer who can turn your vision into reality. Now comes the tricky part: how to select the right designer. The following tips can help businesses make the best decision.
1. A website is a business investment not a work of art.
When choosing a web designer it is important to remember that almost any experienced designer can make a “clean” “pretty” or “sleek” website. However, not all designers understand that a website is more than a visually appealing product; it is first and foremost a business tool. It is important to look for a designer who will create an attractive product and also understands that the website needs to help retain current customers and attract valuable new ones.
2. Return on investment (ROI) and measurable results are not optional.
This means that businesses want a developer who also understands ROI and provides measurable results. This can be achieved by including analytics tools, like Google Analytics, that will help an owner easily see what parts of the site are working and more importantly what parts are not.
3. Looks do matter.
While you might not want to judge a book by its cover, you can judge a designer by their website. The designer’s page is a reflection of their work so it should impress potential clients. References, reviews and a portfolio should be available.
4. Simplicity is highly underrated.
The usability or the ease of use of a website by any visitor is a key factor to a successful a website. Take for example Google which started with the most simplistic approach to a page and to this day has only their brand name, a search box and very little else on the page. It is clear what to do and how to use it no matter how little experience the user might have with computers. Everyone likes something that is easy and intuitive to use, even the most savvy user.
5. Load speed is crucial to converting viewers to customers.
The average user wants a webpage to load in three seconds or less, if the page does not meet these speeds a business will lose customers. The page needs to highlight the most important aspects and messages about a business. It is also important to have a site that is easily used on mobile devices. The web designer should be knowledgeable about current technology like responsive web design and know how to implement it.
There are a few other things to keep in mind before signing a contract. The business should be the owner of the code and other relevant design products including the logo and domain name at the end of project. The level of professionalism and knowledgeability of the sales staff and the design staff is important; it may reflect on their ability to meet deadlines and complete the project. It is advisable, when entering into a large contract, to have a lawyer review the terms in order to protect this considerable investment.
Are you ready to design your new website? Contact eLab Communications today at (831) 375-7600 or fill out this form.